Why You Need To Make Video Part Of Your Marketing Automation Strategy

I’m going to start off with a bold assumption: You’ve stood in front of another person and had a conversation at some point in your life, possibly even in the last few hours. When we talk to other people, we watch their body language — how they hold their arms, where their eyes focus, how they use their hands — to look for indications of how interested they are in the conversation.

Believe it or not, the people you talk to watch you for the same things!

When it comes to B2B sales and marketing, more often than not, our conversations don’t happen face-to-face. That means gathering those non-verbal cues can be really difficult.

We all could stand to know more about our customers and prospects. After all, how can you possibly sell to someone if you don’t know anything about them?

Fortunately, there are ways to read our customers’ and prospects’ digital body language, and we can use marketing automation platforms to gauge insights and interest. Video is one of the most powerful ways to measure digital body language, and it is critical to your marketing automation strategy.

It’s a matter of collecting information and then targeting the right people at the right time based on how they interact with your content.